How to read a serum label
Strength, pH and the INCI list in plain words.
Look for the percentage of the active, not just its name. A serum that lists niacinamide near the end of the INCI list contains very little of it. Above 1%, the INCI order runs from most to least.
pH matters too
Some actives such as vitamin C work best at a lower pH, others at a neutral one. We print the pH on every product page.
